Creating Marketing Personas – Training resources and references:

Marketing personas (also known as buyer personas) are representations of your ideal customers. The persona is guide with graphic representation and a given name that defines customer challenges, demographics, situational triggers, goals, key product content needs, information resources trusted, and more. Personas are created after researching your ideal client and should be use in ongoing marketing and idea testing. They help you ask much better questions.  Create marketing personas and your team will be able to start the process of reaching out to potential buyers and users.  Your content strategies should be created around your target customer.

Read Marketing Personas: The Complete Beginners Guide for a more of an understanding of marketing personas.

Tips on Creating Marketing Personas

You can also research competitors (example – magazines media kits (example). Do a search for media kits in your industry.

Creating Marketing Personas – Homework

1. Define the Concept Marketing Persona –
2. Create a “Marketing Persona” based upon your assigned area
   • Perform a Google image search for “marketing persona” and create a marketing persona for your target
     • Select a customer that is your ideal target (this is a real potential client, vendor, volunteer, partner, etc.).  Look at your database, ask your coworkers, and brainstorm.
     • Choose a persona format from image search results or mix and match of images to find a format that suits you – Google image search for “marketing persona” (Ensure you list all tools and examples including URLs, used to create marketing personas – required)
     • Create a Word Document and list all marketing persona information.   Make sure to include a brief statement as to why you chose your target.
     • This will be graded at the beginning of class, so have your document open
     • Must include customer problems, situational triggers, and goals that relate to customer’s need of service.

Image source: Venecian Masks by ChaTo (CC by 2.0)

Last Updated 04/06/16